Gartner’s Hype Cycle In Relation to Pheed

What is Gartner’s hype cycle? Here is a direct quote from gartner.com followed by a video explaining the matter:

“Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.”

Now that you know what Gartner’s Hype Cycle is, let’s talk about where the social network Pheed lies on that spectrum.

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As seen on the graph above, there are fives phases to Gartner’s Hype Cycle: Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Currently Pheed is the Peak of Inflated Expectations phase. In this phase, products or services receive early publicity which in turn generates a great portion of success and also includes scores of failures since the product or service is still going through a mid stage of trial and error. Once enough results are gathered, some companies take action to improve to attain interest and excitement. Sadly many companies do not take any further action in up in the Trough of Disillusionment until they fade away.

Pheed is still gaining insight as to what their users like and dislike about their network. What is keeping Pheed under the radar is the freshness the platform still has in the eyes of social media users. This means that Pheed has the potential to become and remain a staple social media network that could potentially influence other social platforms in the future. It is, however, still too early to tell whether or not Pheed will continue on its high road or self destruct as many others have before it. This success depends on the ideas and tactics that Pheed pushes out in the future to gain and keep the interest in what is being offered.

If want more info regarding Gartner’s Hype Cycle or you’re just curious what other insights that Gartner has to offer, visit their website at www.gartner.com.

Competition War: Facebook or Pheed?

pheed-lettererhaps you have noticed that just about everyone continues to blab on and on about how Facebook is slowly slipping down the tubes. This statement is most likely in regards to its slight inability to keep the attention of the teenage population in recent years. Given the fact that the majority of this demographic can’t sit still long enough to wait for the microwave buzzer to sound when their popcorn is ready, I’d say this was most certainly bound to happen. Despite this fact, Facebook still manages to press on and remain a social media top dog on the interwebs. I guess it’s safe to say that old Facebook isn’t taking a plunge into the abyss anytime soon.       However, there will always be a competitor lurking around, hidden deep behind the fog, hoping to slink up just close enough before rearing its ugly head and launching the ultimate surprise attack! Yes I do understand how dramatic that was, but truth is hiding in there somewhere!       All social media networks expect competition. But what is to be done when a new rival attempts to outshine the top dog and all of its longstanding competitors… I don’t know, but here comes Pheed!       Pheed it stated to be like Twitter, Facebook, Tumblr and Instagram all rolled into one. With a heavy comparison such as that, one couldn’t help but wonder how Pheed really measures up to its competitors. For starters let’s compare Pheed with social network powerhouse, Facebook.       In 2013, Facebook’s CFO gave a statement admitting that teens are “using Facebook less.” Also in 2013, Pheed stated that about 81 percent of its users are between the14-25 age group. Could this be where of Facebook’s beloved youth demographic have gone? Maybe. Pheed shares links, images and videos, audio files and streaming of live events in a ways much more “cooler” than Facebook. Pheed’s interface is simple and fits more like a blog than a social website, aesthetically speaking. Younger users are always looking for sites that are new and combine artistic expression, which what Pheed’s main focus is. Pheed sets itself up to be more of a community blog than Facebook does as it combines the simple user engagement of Twitter with features that are similar to other sites that are there to give the user freedom of expression with their content. But honestly, just the fact that Pheed is a “fresher face” could pose a threat Facebook because many Facebook users have been members of the sight for quite some time and are very familiar with the interface.   facebook-exploit-zuckerbergpheed-tnooz

Pheed: The Social Network That Has Potential Perks For Marketers Willing To Think Outside the Box

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This generation has proven to have a vibrant fascination (or as some would put it, a borderline obsession) with technology and its many abilities to help get and stay connected with various users of the World Wide Web near and far. For a group that is always on the lookout for the “next big thing,” whatever developers and innovators decide to release has to top social sites such as Facebook, Twitter, Instagram, Vine, and Tumblr to cater to the digital appetite of heavy social media fiends. For now, there will continue to be a market for emerging social media platforms, with eyes on the most innovative and exciting of the bunch.

Just users are looking for social media platforms to sink their teeth into, so are companies and marketers. There is a social app has been on the market for just about two years and all the little birdies have been flocking to it recently. That emerging social media platform is called Pheed.

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According to the network’s website, Pheed is a free social multimedia platform that allows users to “create, inspire and share text, photos, videos, audio tracks, voice-notes and live broadcasts.” In addition to that, Pheed enables users to share all forms of digital content and allows for subscriptions to be paid and other monetary facilities to be used. Other reviews are considering Pheed as “The New Twitter,” but it really just feels like a mash up site that combines all the glorious bits of Facebook, Twitter, Instagram, Tumblr, and SoundCloud with the added perk of live broadcasts, all of these things that users want, including no ads.

Hold the phone…

I know, I know. You’re probably reading this to gain insight on how you can use this site to market products and services to the users on Pheed, not to be shunned away like an outcast!

Well, here is where the “thinking outside the box” portion comes in handy.

Businesses are encouraged to join Pheed just as other social media users are. Since paid advertisement isn’t going to be happening with this site anytime soon, marketers should aim to use Pheed to interact with its customers and potential customers in ways such as video, images, hash tagging, and posting live streams that all encourage customers to come to the brand rather than just bringing the brand to them. Since Pheed works in terms of subscribers, you can see the users that are interested in your brand and also view what those users are most interested in. This can be done because Users have their own profile, which displays all the activity they post, and a main feed that displays all the activity from the users they follow. This can be used to your advantage in many ways from customer loyalty to customer attraction purposes.

Let’s take Taco Bell’s Pheed account for an example. Taco Bell has 55,687 subscribers, and uses images and hash tags as its main source of attraction to their page. Taco Bell is known for its creative posts on Twitter and Facebook which translates over to its presence on Pheed. They use this to talk about continuing products as well as new products which can translate into sales. As a Marketer, you must be willing to engage with our customer to attract attention and awareness.

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Pheed has many great things to offer if you are thinking of creative ways to market and gain attention for your business. It can be great for your business in combination with other marketing tools and is definitely worth looking into. Check it out for yourself.

Bulls-eye! Who Is Pheed’s Target Audience?

In my previous posts (here and here), you may have taken notice that I have been mentioning that there is an emerging social network called Pheed that is gaining way in the digital realm. Pheed has become a hit ever since its release in 2012, and even was the Apple iStore’s top free app download, over both Facebook and Twitter, in 2013. Someone of you reading this still may not have heard about Pheed. Well despite some success, Pheed is still growing. If you’re reading this and under the age of 18, harnessing an obsession with hot new social trends, you’ve probably already created an account and are somewhere giving shouts to all of your “loyal subscribers” then stopping to check out what Miley Cyrus and her adorable little doggy have been up to. (No judgment on my part if this applies to you , but you are over the age of 18!)

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Awww! I know, right?

Why would I make such a statement? Because users between the ages of 14-25 are a part of Pheed’s target audience. As the beginning of 2014, Pheed’s user population is made up of 84 percent users from the 14-25 year old age group. Pheed is of course inclusive to all users on the internet, but from the looks of things, their target audience is aimed at adolescents with a high focus on teenage users. Upon opening Pheed’s website, the headline, “A new way to express yourself” can be spotted in the middle of the page underneath the title. Teens are always looking for new ways to “express” themselves and Pheed aims to help with that.  Another reason why Pheed maybe targeting this age group could have something to do with it has to offer. Honestly, I have yet to try all of the many ways of interacting on my favorite social networks, Facebook and Tumblr, and I’ve literally just started using Instagram a month ago! Teens want the latest in everything. With teens, a new social site that can brag about being a step up from its competitors and deliver on this promise, is bound to get the same reaction as dangling a brand new toy in front of a baby: Someone is bound to want it. It’s fairly easy to get the younger demographics to try new things; they just have to be interesting.