What is Gartner’s hype cycle? Here is a direct quote from gartner.com followed by a video explaining the matter:
“Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.”
Now that you know what Gartner’s Hype Cycle is, let’s talk about where the social network Pheed lies on that spectrum.
As seen on the graph above, there are fives phases to Gartner’s Hype Cycle: Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Currently Pheed is the Peak of Inflated Expectations phase. In this phase, products or services receive early publicity which in turn generates a great portion of success and also includes scores of failures since the product or service is still going through a mid stage of trial and error. Once enough results are gathered, some companies take action to improve to attain interest and excitement. Sadly many companies do not take any further action in up in the Trough of Disillusionment until they fade away.
Pheed is still gaining insight as to what their users like and dislike about their network. What is keeping Pheed under the radar is the freshness the platform still has in the eyes of social media users. This means that Pheed has the potential to become and remain a staple social media network that could potentially influence other social platforms in the future. It is, however, still too early to tell whether or not Pheed will continue on its high road or self destruct as many others have before it. This success depends on the ideas and tactics that Pheed pushes out in the future to gain and keep the interest in what is being offered.
If want more info regarding Gartner’s Hype Cycle or you’re just curious what other insights that Gartner has to offer, visit their website at www.gartner.com.